My research is positioned in a realm of the narration development. I often notice in the diversity of works of design, art and architecture a connection by means of similar visual and narrative notions, which brings me to a thought that it may be determined by the experience of the collective unconscious. I propose the notion that during the creative process an artist gives a rebirth to the symbols, archetypes and myths (stories) and I’m interested in the way knowledge of unconscious psychic processes in this sphere can be applied in the field of architecture and design.